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Head of Performance Marketing
📍 Milan, Italy

Talen Garden | Milan Calabiana

[Expired] - Head of Performance Marketing

Talent Garden
Coworking Space:
Talen Garden | Milan Calabiana
Milan, Italy Via Arcivescovo Calabiana, 6, 20139

We are currently looking for a go-getter Head of Performance Marketing to join Talent Garden’s Global Marketing team.

Performance Marketing plays the leading role in helping innovators and explorers around Europe to discover Talent Garden products by inheriting, expanding, and lead a world-class team, setting a high bar and empowering them to achieve incredible results.

This function will require an ever-adapting strategy, continued acceleration of testing and customer segmentation, channel mix diversification, and a sizeable increase in bandwidth and specialization.

We are

Talent Garden is the place where digital and technology professionals work, learn and connect.

Talent Garden is Europe’s largest digital networking and professional training platform for digital innovation. Today Talent Garden has 23 campuses in 8 countries (Albania, Austria, Denmark, Ireland, Italy, Lithuania, Romania, Spain) hosting thousands of talented people, including startups, freelancers, companies and large corporations.

Talent Garden’s mission is to create local, vibrant, globally connected campuses that empower digital & tech communities.

As The Head Of Performance Marketing, You Will

  • Create performance strategy to generate leads for coworking and education businesses, aligned with strategic direction of the whole organization.
  • Plan ideas/projects to implement the strategy.
  • Execute plans, monitoring their effects and report on success and failures (yes, those too ;-) ).
  • Perform ongoing analysis and reporting - proposing changes, optimization, experiments etc.
  • Monitor the market, searching for new trends, implementing them as MVPs/experiments to check their usefulness for the company.
  • Create overall budget as well as budgets for particular changes/goals/actions.
  • Analyze and report cost effectiveness of performance marketing.
  • Lead performance marketing team (1 manager and 5 specialists).
  • You will prioritize and manage the efforts of your team, providing direction, mentorship, and executional assistance.

Apply To Join Our Team If You’re An Experienced Performance Marketer Who Has Successfully Delivered Growth Results In a Fast-paced And Dynamic Environment, And Have

  • 8+ years of performance marketing experience
  • 5+ years of hands-on experience in managing lead generation campaigns.
  • 3+ years of hands-on experience in education lead generation marketing campaign
  • This is an hands-on role: we expect you to support executionally the team
  • Experience with campaign performance optimization, funnel optimization, creative testing, and driving ROI profitability margins
  • Excellent communication and writing skills, including ability to effectively communicate
  • Experience in managing a team and making people grow
  • Experience on multiple markets is a plus

We are confident that our diversity of thought, experience, perspectives, and background is what makes Talent Garden creative and innovative. It is something we value deeply and we encourage and welcome everyone to help us empower and connect digital tech communities around the globe.

Full time