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Expired

Lead Digital Strategist Marketing
📍 New York, USA

Fueled Collective

[Expired] - Lead Digital Strategist Marketing

Company:
Fueled
Coworking Space:
Fueled Collective
Address:
New York, USA 568 Broadway, 11th Floor, New York, NY 10012

Fueled is an award-winning technology consultancy that transforms businesses by generating ideas, building products, and accelerating growth. There are really only two things that make Fueled special: our process and our team. We’ve got the process part sorted. But we’re growing fast and we have high standards, so we’re always opportunistic when we find someone who makes the cut. We are a lean, tenacious machine powered by the sharpest, most passionate people we could find. Learn more about us: fueled.com

ROLES AND RESPONSIBILITIES

  • Maximize inbound leads by growing our existing SEO and linkbuilding operation.
  • Manage, execute, and oversee key SEO tasks such as:

SEO QA all website content 

Keyword research

SERP management

Sitemap creation

Negative SEO management

  • Oversee and manage Fueled’s website

Run daily scrums with Fueled.com team

Prioritize and assign tasks to the resourced web team in Jira

Product QA all changes made to fueled.com

Perform weekly site audits

  • Provide feedback on pages that have poor traffic and conversions to improve performance
  • Oversee and manage reviews on top referral sites such as Clutch and Goodfirms
  • Manage all marketing resourcing needs between departments
  • Manage our digital advertising and overseeing social
  • Help determine the team's overall content strategy
  • Take ownership of our writing operation, including the management of freelance content creators
  • Coach, advise and act as content editor for Content Marketers
  • Manage Fueled's newsletter and leading the Marketing team in email list growth
  • Develop tests for email opt-ins, content upgrades, and other activities designed to improve blog performance lead generation
  • Manage content distribution and placement as per arrangements with content partners
  • Partner with New Projects to assess quality of leads and meet weekly and monthly goals, potentially including participation in our outbound BD operation
  • Onboard and manage marketing apprentices, digital marketing strategists, and content marketing strategists
  • Lead execution of core marketing projects
  • Track time accurately and punctually
  • Create department reports and documentation
  • Manage relationships with external content creators, journalists, and subject matter experts to promote Fueled press and any internal projects
  • Support client-needs across a similar set of tasks to those mentioned above

THE IDEAL CANDIDATE

  • Has a minimum of 3 years experience in digital marketing management in the digital space
  • Has a strong understanding of SEO, paid acquisition, content management, and social media management
  • Demonstrates the ability to provide strong leadership to junior team members, as well as the ability to project manage across different departments
  • Has strong time management and organizational skills
  • Has a base understanding of HTML in regards to SEO 
  • Has a strong understanding of Google Analytics and can interpret data, prioritize marketing needs, and create actionable goals

PERKS AND BENEFITS

  • Unlimited vacation policy, including 9 paid company holidays
  • Medical, dental, and vision insurance plan options (effective 1st of the month after your start date)
  • Access to Fueled’s 401(k) plan from day one (with tiered matching after 6 months of employment)
  • Pre-tax benefit options, including a flexible spending account and transit costs
  • Annual performance bonuses
  • Dedicated work machine
  • Quarterly team dinners and activities
  • Allocated budget for Learning & Development
  • Anniversary gifts
  • Happy hours, trivia nights, board game nights, and more
  • Dog friendly office, conveniently located by the N, Q, R, B, D, F, M, J, and 6 lines
Full time