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Expired

Performance Marketing Manager
📍 Berlin, Germany

Factory

[Expired] - Performance Marketing Manager

Company:
Factory
Coworking Space:
Factory
Address:
Berlin, Germany Rheinsberger Straße 76/77 10115 Berlin, Germany

Your role

Factory Berlin’s ideal candidate is someone with a good understanding of customer behaviour, a creative problem solver, and a critical thinker. They combine storytelling, planning, campaigning, and analysis to reach the right people, with the right message, at the right place and time.

Responsibilities

  • Work with and within the Brand Team to reach marketing objectives on all paid online communication channels throughout the customer journey
  • Paid performance marketing throughout the entire customer journey with the following goals: collecting high-quality leads for member acquisition, increasing event attendance, maintaining and encouraging member retention, and leveraging advocacy/affinity
  • Plan and execute marketing campaigns to meet specific KPIs through the display, native, SEA, paid social media, and affiliate marketing
  • Manage budgets across all paid communication channels
  • Experiment, test, and analyze campaigns to deeply understand our audience, channels, and communications and efficiently improve results
  • Provide regular reporting of results, learnings, and plans for improvement across all channels
Full time