Marketing a coworking space: brand, demand and occupancy

Coworking marketing connects a workspace proposition with the people and companies it serves. A role may focus on one neighbourhood, a portfolio of locations or a national brand. Compare content, paid acquisition, local partnerships and support for workspace launches.

Questions to ask before accepting a role

• Is the role responsible for one location or the whole brand?
• Which audiences, channels and budgets are in scope?
• How does marketing work with the tours and sales team?
• Are results measured through qualified enquiries, tours, memberships or brand awareness?

What to bring to your application

Choose a campaign example that connects the audience and message to a measurable business outcome. Explain your own contribution and the limits of the measurement.

Coworkies career guidance. Individual employer requirements are stated in each job ad.