[Expired] - Social and Content Executive

Work.Life is a flex workspace provider for businesses that care about people. We believe that happy teams deliver measurable benefits for businesses. That’s why everything we do, from workspace design to delivering a best-in-class personal service, is designed to create happy working environments. We have shared workspaces across London, Reading, and Manchester; with 7,000+ members; and an amazing team of nearly 70 work.lifers who share our ambition to redefine the workspace experience for the better.

Your Role

We are looking for a data-driven & creative person who is eager to take responsibility for elevating our social media & content creation to new heights. You'll be responsible for managing our social media accounts, creating engaging content that our audience will love and helping us rank in search engines, and also playing a key part in leading and implementing our content strategy.

Your day-to-day responsibilities

- Own and develop our content calendar and use this to write, create, plan, schedule, and monitor all content across our social channels, blog (posting 2-3 blogs per month), and internally for our members. - Creating original photo and video content with a focus on our spaces, team, and members, and briefing a videographer/photographer when needed. - Manage all of our organic social media channels and engage with our followers, and there will also be scope to support the Demand Generation Marketing Manager with executing our paid social strategy. - Support the marketing managers and other teams with content and copywriting needs such as newsletters, brochures, case studies, our Impact Report, and member spotlights. - Support the brand marketing manager with our events calendar, contributing to ideation and supporting with execution and delivery. - Report on social media and content performance through our digital platforms. - You'll enable our team, in particular our SLT, to make sure they're acting as brand ambassadors on LinkedIn, helping them write content based on our content calendar. - You'll own our in-space member-facing content such as our TV Screens, making sure content is on-brand and engaging. - You'll embrace a test-and-learn approach, test new platforms for us (such as TikTok) and always be on the lookout for new cost-effective ways to reach our audience. Sustainability We're a proud BCorp! You'll support our sustainability goals here by: · Upskilling in sustainability via onboarding & other training & joining Team power-hours & our online channels · Supporting our annual & quarterly goals both as an individual in your role and through the work of your team · Use your charity hours ('Giving Back Days') to support a charity of your choice up to 4 days per year · Supporting in delivering or participating in our fundraising, awareness, and partnership activations & events How you'll measure success Your role is key to supporting our Brand and Communications Marketing Manager to produce excellent content and an engaging online presence. Success is measured across the following KPIs, which contribute directly to your team achieving our overall social media goals: Role KPIs: - Grow web sessions from organic social - Increase the amount of leads that reach us through social media - Increase our social media content impressions - Grow our social followers In your first 6 months of role - You will have taken ownership of our content calendar and be confidently communicating this to the business, be writing and publishing 2-3 blogs per month briefing our copywriter on more complex pieces, and coming up with original and engaging social media content. - You will have taken a test-and-learn approach to social media, trialing types of content, time of posting, frequency, and any other approaches to help you work towards your KPIs. - You'll have established yourself within our team as our go-to social expert and be working directly with members on showcasing them on our social media and internally. - You'll have been a key part of the team ideating and executing on our Pride campaign. Role competencies: - Social media whizz- experience with an in-depth knowledge of social media platforms (with a focus on LinkedIn & Instagram), able to report confidently on success. - Storyteller and copywriting extraordinaire, with the ability to think like our customers and create well-written content they will engage with. Be able to apply humor to your content, when needed! - Creative - eye on the pulse of social trends, and able to create original, engaging content. - Project management - manage our content calendar and coordinate, create, schedule, post, monitor, and track content across our blog and social channels. - An eye for detail - you should be setting the example for the business for quality and accuracy in your delivery, with a keen eye for detail. Living by our values We’re positive You lift the mood in the room – celebrating success often & tackling problems & opportunities with positivity We’re personal You’re visible across the business, getting to know othe